MC-Con-201復習資料 &認定試験のリーダー & MC-Con-201最速合格

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Data Modeling, Identity Resolution & Segmentation	25%	- Consumption and entitlements 1. Data 360 consumption-based entitlements 2. Platform usage optimization 3. Marketing automation consumption - CRM data ingestion and activation 1. CRM objects and records 2. Content personalization using CRM data 3. Actionable Lists 4. Audience segmentation and activation - Data 360 data model 1. Data objects and Data Model Objects 2. Customer data activation 3. Connecting and harmonizing customer data - Identity Resolution 1. Identity Resolution configuration 2. Linking multiple data sources 3. Unified customer profiles
Platform Setup & Governance	13%	- Domain authentication and authorization 1. Domain authorization 2. Self-service domain authentication 3. Branded and authenticated email delivery - Business Units and governance 1. Business Unit requirements 2. Roles and Enhanced CMS Workspaces 3. Content and user governance - Marketing Cloud Next environment setup 1. Core Org Edition requirements 2. Data 360 provisioning 3. Permission sets 4. Marketing Data Kit installation
Campaign Design, Flow Orchestration & Content	30%	- Personalization 1. AMPscript 2. Content variations 3. Repeaters 4. Handlebars 5. Merge fields - Flow orchestration 1. Flow configuration settings 2. Flow elements and logic 3. Flow types 4. Trigger conditions 5. Automated business processes and messaging - Landing pages 1. Landing page configuration 2. Landing page components - Activation templates 1. Contact point value selection 2. Activation template configuration - Personalized messaging data 1. Selecting appropriate data sources 2. Adding customer data to messaging content
Agentforce & AI Innovation	11%	- Conversational messaging 1. Response handling 2. Ongoing interactions across messaging channels 3. Customer engagement - Marketing agents 1. Content generation 2. Audience segmentation 3. Automated campaign creation - Predictive AI 1. Selecting appropriate predictive AI features
Analytics & Performance Insights	8%	- Reporting and analytics 1. Pre-built dashboards 2. Matching dashboards to reporting requirements - Marketing data and insights 1. Marketing performance insights 2. Surfacing marketing data across Salesforce
Consent	13%	- Consent management concepts 1. Consent in customer engagement 2. Consent and compliance requirements - Consent record management 1. Managing and updating consent records 2. Creating consent records - Consent data model 1. Consent preference records 2. Platform consent objects - Consent collection 1. Consent banners on marketing landing pages 2. Consent banners on external pages

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Salesforce Certified Marketing Cloud Next Consultant 認定 MC-Con-201 試験問題 (Q70-Q75):

質問 # 70
Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?

A. Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'
B. Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
C. Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object

正解：B

解説：
Salesforce explicitly documents the required Data Graph structure and fields for Marketing Cloud Next personalization. The Data Graph should use Unified Individual as its primary DMO and include the appropriate relationship chain through Unified Link Individual and Individual to the applicable contact-point objects.
Within that structure, Salesforce specifically requires these fields:
Individual ID from the Individual object,
Email Address from Contact Point Email, and
Telephone Number from Contact Point Phone.
These identifiers allow Marketing Cloud Next to resolve personalized profile information to the proper communication contact points when rendering email and SMS content.
Option B incorrectly locates email address and telephone number directly on the Individual DMO. Those values belong to their dedicated contact-point DMOs. Option C incorrectly substitutes the Unified Individual Link ID for the required Individual ID.
This answer has particularly strong current documentation support: Salesforce published a dedicated Marketing Cloud Next knowledge article on March 12, 2026 listing exactly these three required fields. The uploaded master bank also keys A.
Study Guide Reference: Data Modeling, Identity Resolution and Segmentation # Data Graphs # Required Personalization Relationships and Fields.

質問 # 71
The marketing team at Northern Trail Outfitters wants customers to reply directly to promotional emails and receive AI-generated responses that can answer product questions, recommend products, and escalate complex inquiries to a human agent when necessary.
Which set of implementation activities is required to enable Conversational Email in Marketing Cloud Next?

A. * Configure Reply Mail Management
* Create a data stream
* Create a conversational email campaign
* Enable Journey Builder event processing
* Configure Marketing Cloud Connect
B. * Configure escalation experience
* Set up Service Agents
* Configure Conversational Email
* Create a conversational email campaign
* Monitor engagement and routing outcomes
C. * Configure escalation experience
* Configure a transactional messaging API endpoint
* Configure Conversational Email
* Create a conversational email campaign
* Configure Salesforce Flow for Service

正解：B

解説：
Salesforce's current Conversational Email implementation guide lists essentially the same five activities shown in option C . First, configure the human representative escalation experience in Service Cloud and Omni-Channel. Second, configure an Agentforce Service Agent capable of handling email conversations.
Third, enable and configure Conversational Email in Unified Messaging for the applicable sending address.
Fourth, create the Conversational Email campaign and its flow. Finally, monitor engagement, routing, resolutions, and agent escalation outcomes.
Salesforce emphasizes that the human escalation experience should be configured before Conversational Email is enabled, because customers must have a supported path to a human representative when the AI agent can't resolve an inquiry. Service Agents are likewise a formal prerequisite because Agentforce provides the automated interpretation and response capability.
Option A introduces a transactional API endpoint that isn't a standard implementation requirement. Option B relies on Journey Builder and Marketing Cloud Connect concepts that aren't part of the Marketing Cloud Next Conversational Email setup sequence.
The uploaded source correctly identifies C.
Study Guide Reference: Agentforce and AI Innovation # Conversational Email # Agentforce, Service Cloud, Escalation, and Monitoring.

質問 # 72
A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.
Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?

A. Communication Subscription and Communication Subscription Consent
B. Communication Subscription and Communication Subscription Channel Type
C. Communication Subscription Channel Type and Engagement Channel Type

正解：B

解説：
The Communication Subscription DMO defines the category of marketing content that customers can subscribe to, such as Weekly Deals, Product Updates, or Event Notifications. The Communication Subscription Channel Type DMO then associates that subscription with each supported engagement channel. Therefore, when Weekly Deals is available through both email and SMS, the subscription is represented by Communication Subscription and its channel relationships are represented through Communication Subscription Channel Type.
Communication Subscription Consent performs a different function: it represents customer-level consent associated with the subscription. It doesn't define which channels are supported by the subscription itself.
Engagement Channel Type defines available channels such as Email or SMS, but the question specifically asks for the objects used to define the subscription and map it to communication channels . The linking DMO is therefore Communication Subscription Channel Type.
Salesforce explicitly states that each communication subscription contains at least one channel type and can contain several channels. The uploaded master bank also identifies C.
Study Guide Reference: Consent # Communication Subscription Data Model # Communication Subscription and Communication Subscription Channel Type.

質問 # 73
A retailer is planning their first "New Product Promotion" email campaign in Marketing Cloud Next. Their marketing manager wants to send to everyone in the CRM database who has not explicitly asked to be removed.
What will happen when they launch the campaign?

A. The campaign will suppress all recipients who do not have an OPT_IN record in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.
B. The campaign will only suppress recipients who have previously unsubscribed, as explicit consent is not required in sending marketing campaigns in Marketing Cloud Next.
C. The campaign will send successfully because no OPT_OUT record exists in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.

正解：A

解説：
Marketing Cloud Next uses an explicit opt-in consent model for promotional marketing. Absence of an opt- out doesn't mean that an individual is eligible to receive marketing messages. Salesforce explicitly states that a Prospect, Lead, or Contact without a consent value is considered opted out by default for marketing channels and communication subscriptions.
Therefore, recipients must have valid affirmative consent associated with the appropriate contact point, channel, and communication subscription. If the "New Product Promotion" campaign uses its own communication subscription, customers who lack the necessary OPT_IN state are suppressed rather than treated as implicitly eligible.
Option A incorrectly assumes an opt-out-only consent model. Option C makes the same incorrect inference:
the absence of an OPT_OUT record isn't equivalent to affirmative permission.
This distinction is critical during initial implementation because existing CRM records aren't automatically opted in. Salesforce recommends importing or otherwise establishing valid consent before promotional messaging begins.
The source bank correctly identifies B. Salesforce's July 2026 documentation explicitly states that consent isn't default opt-in and that promotional messages are rejected when the recipient lacks an affirmative opt-in.
Study Guide Reference: Consent # Consent Validation # Explicit Opt-In and Default Consent Status.

質問 # 74
Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?

A. Add the form component to a landing page and set the CTA link to open the landing page URL.
B. Publish the form as standalone content and set the CTA link to open the form URL.
C. Copy the form code snippet and add it to an HTML component in the email.

正解：A

解説：
Marketing Cloud Next forms are designed to be presented through landing pages . Salesforce explicitly states that marketers create a form and add it as a component to a landing page. The landing page supplies the publicly accessible URL that can then be promoted through email, web, or other channels.
Therefore, NTO should create the event-registration form, associate it with the appropriate processing flow, place the form on a Marketing Cloud Next landing page, publish the landing page, and configure the email CTA to point to the page's public URL.
A form isn't intended to function as a standalone public web asset independently of a landing page. Salesforce notes that customers can't view a form until it's placed on a landing page that is published and has an active URL alias. Likewise, embedding a functional Marketing Cloud Next form directly inside an email isn't the supported registration architecture and would also face significant email-client limitations.
The uploaded master bank identifies C. Salesforce's current documentation directly states that forms should be added as components to landing pages and promoted by linking to those pages.
Study Guide Reference: Campaign Design, Flow Orchestration and Content # Forms and Landing Pages
# Registration Experiences.

質問 # 75
......

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